| BRAND ALIGNED MESSAGING MATRIX! A smart strategy is critical to the success of every initiative. Many marketing campaigns are misaligned with the real business purpose of the organization. The Brand Aligned Messaging Matrix (BAMM! TM) was created out of years of trial and error, based on learning from which marketing mechanisms work and which don’t - combining the frontrunners into a blueprint methodology. WHAT IS BAMM! TM A disciplined, and carefully orchestrated approach to Buzz Gap Marketing. BAMM! TM hones the science of positioning and art of messaging, strategic mindfulness, guerrilla marketing, market shadowing, speaking C-Level and selling the invisible by evolving a valuable toolset that works within a public relations reference chain framework.
The BAMM! TM objective is to create new ways for you to better connect with your target audience, resulting in the achievement of your business goals. The complexities of combining strategy, creative, technology and public relations disciplines, and delivering to you, world-class results through a seamless and collaborative environment, [managing research, ideating innovations, creative concepting, project planning, communications, development, technology platforms, testing, quality metric alignment, performance, timelines and deliverables] - require a disciplined, seamless, and carefully orchestrated approach. 
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CHASM CROSSING The BAMM! TM process (i) looks closely at the core business goals, (ii) embodies a holistic brand acceleration approach, reflecting corporate values and characteristics to function as the verbalized essence and visual embodiment of what a business stands for (iii) accurately determines the most profitable target audience, and their true needs, (iv) provides a tailored set of transformational programs – aligning messaging with the immediate and long term, strategic goals and capabilities (v) creating an easily shared, worldview-aligned authentic story, resulting in a unique experience for their target audience. The BAMM! process is at the heart of everything Buzz Gap Marketers do, as a well-structured methodology allows you to manage both engagements and individual projects successfully. Because of the complexities, customization, and many options it works best by engaging in three phases. 1. RIDACTS: Research, Ideation, Discovery, Analysis, Concepting, Testing, Scope 2. Project / Campaign Execution 3. On-going Campaign Management, performance metric analysis, & on-going adjustment to optimize the customer experience, more efficient customer acquisition processes, and accelerated corporate growth
QUESTIONS? If your mind is now filled with questions like, “How do I implement this? What do I have to do first? How is it different from what I am already doing?” Don’t worry –I understand. To talk about something in theory is entirely different from putting this theory into real practice. Learn more... | |